Ulta’s 21 Days of Beauty sale — one of the year’s most highly anticipated shopping events — is now in its final week. From August 29 to September 18, there will be flash sales every day with 50% off different products, from makeup and skincare to hair and beauty tools.
But here’s the exciting twist: Alongside these daily 24-hour markdowns, the retailer is also introducing Weekly Beauty Steals, giving you an entire week to snag discounts on additional cult favorites. In other words, this is the perfect opportunity to score an excellent deal on everything you’ve been eyeing for your beauty cabinet, including investment purchases and holy grail restocks.
With three whole weeks of epic beauty offers, there’s a lot to choose from. Luckily, our team of editors has combed through the entire sale calendar to highlight the deals truly worth your attention — and your money. Expect rare discounts on everything from premium hairstyling tools to signature scents, and first-time savings on new-to-sale brands like Polite Society, Kylie Cosmetics, NARS, Sacheu, and many others.
All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission.
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Kopari Beauty Pink Guava Hair & Body Mist
Dates: Week of August 29 – September 4
This juicy body mist combines notes of guava, mandarin, vanilla, and mango for a fresh, invigorating mood boost with just a few spritzes.
Kopari Beauty Pink Guava Hair & Body Mist, $, available at Ulta Beauty
Benefit Cosmetics Benetint Liquid Lip & Cheek Stain in Playtint
Dates: Week of September 5 – September 11
Benefit’s iconic Benetint is rarely discounted, so don’t miss out on trying the beloved product in a pretty pink hue.
Benefit Cosmetics Benetint Liquid Lip & Cheek Stain, $, available at Ulta Beauty
Polite Society B.I.G. Mouth Lip Plumper
Date: August 29
Polite Society’s plumping gloss is part of Ulta’s 21 Days of Beauty for the first time this year, so don’t pass up the chance to test it out yourself — and at half off.
Polite Society B.I.G. Mouth Lip Plumping Oil Gloss, $, available at Ulta Beauty
Clinique Almost Lipstick
Date: August 30
Whether you’re more of a Black Honey or Nude Honey person, now’s your opportunity to try Clinique’s bestseller for yourself.
Clinique Almost Lipstick, $, available at Ulta Beauty
IGK Good Behavior Control & Prep Sprays
Date: August 31
Smoothing, heat protection, and weightless hold? IGK’s Good Behavior does it all.
IGK Good Behavior Spirulina Protein Smoothing Spray, $, available at Ulta Beauty
Mugler Alien Goddess Supra Florale
Date: September 1
This floral interpretation of Hunter Schafer’s go-to Mugler scent is on sale for the first time at Ulta’s biggest sale of the year.
Mugler Alien Goddess Supra Florale Eau de Parfum, $, available at Ulta Beauty
Ellis Brooklyn MYTH Eau de Parfum
Date: September 2
New fall scent, found: Ellis Brooklyn’s bestselling Myth fragrance features notes of jasmine, musk, and white cedarwood for a balanced, unique take on floral scents.
Ellis Brooklyn MYTH Eau de Parfum, $, available at Ulta Beauty
Kylie Cosmetics Tinted Butter Balm
Date: September 3
This editor-approved glossy lip balm is another first-timer to Ulta’s 21 Days of Beauty sale, and at $10 each, it’s time tostock up on all your favorite shades.
Kylie Cosmetics Tinted Butter Balm, $, available at Ulta Beauty
Grande Cosmetics Tubing Mascara
Date: September 4
Lash-conditioning ingredients with the smudge-proof benefits of a tubing mascara? Sign us up.
Grande Cosmetics GrandeWRAP Tubing Mascara with ProVitamin B5, $, available at Ulta Beauty
Stila Stay All Day Waterproof Liquid Eye Liner
Date: September 5
Stila’s iconic liquid liner is rarely discounted, so don’t miss out on scoring this bestseller at drugstore-level prices.
Stila Stay All Day Waterproof Liquid Eye Liner, $, available at Ulta Beauty
Sacheu Skincare and Tools
Date: September 6
Sacheu is known for its viral lip liners, but it’s the perfect moment to try the brand’s skincare products and tools while they’re half off.
Sacheu Slick Skin Essential Lipid Serum, $, available at Ulta Beauty
OPI Gel Lacquer Collection
Date: September 7
OPI is known for its salon roots, but now’s the time to try the brand’s new home gel formula while it’s half off.
OPI GELement, $, available at Ulta Beauty
Ethique Beauty – Full Brand
Date: September 8
Going plastic-free never looked — or felt — so good. From sudsy shampoos to buttery conditioners (all in solid bar formulations), Ethique has it all. And thanks to Ulta, upgrading your hair routine is more wallet-friendly than ever.
Ethique Scalp Health Solid Shampoo Bar, $, available at Ulta Beauty
NUDESTIX NUDIES MATTE All Over Face and MATTE + GLOW Core All Over Face
Date: September 9
Nudestix is known for effortless, easy-to-use makeup and skincare, but if we had to choose one product to highlight, it would be the Nudies multi-use sticks. Swipe on lids, lips, and cheeks for a monochromatic look that takes seconds to apply.
NudeStix NUDIES MATTE All Over Face Bronze Color, $, available at Ulta Beauty
Tarte Creaseless Setting & Brightening Powder
Date: September 10
Available in color-correcting lavender and a range of skin tones, Tarte’s creaseproof loose powder works wonders to brighten and set makeup so it lasts all day long.
Tarte Creaseless Setting & Brightening Powder, $, available at Ulta Beauty
HALF MAGIC Chromaddiction Collection
Date: September 11
If there’s one brand that knows how to do glitter, it’s Half Magic. The brainchild of makeup artist Donni Davy (the beauty mastermind behind Euphoria) and movie industry darling A24, the brand’s innovative, made-for-play products — including our favorite, the Chromaddiction liquid glitters — are as high-performance as they are dazzling.
Half Magic Chromaddiction Shimmer Eye Paint + Eyeliner, $, available at Ulta Beauty
Armani Beauty Acqua di Gioia Eau de Parfum
Date: Saturday, March 22
Essentially a sunny Mediterranean vacation in a bottle, this beautiful fragrance sparks joy with notes of lemon, jasmine, gardenia, and cedarwood. If you love fresh, aquatic scents, this deal should not be missed.
Armani Beauty Acqua di Gioia Eau de Parfum, $, available at Ulta
IGK Antisocial Bond-Building Repair Dry Hair Mask
Date: Saturday, March 22
If your hair feels dry and looks damaged, this hair mask is a no-brainer. It’s packed with vegan silk proteins, adding shine and hydration in a few spritzes — no need to rinse.
IGK Antisocial Bond-Building Repair Dry Hair Mask, $, available at Ulta
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